💬 Audit 01

Conversational AI Readiness

This audit measures how well your business is positioned to benefit from AI chat, WhatsApp automation, and intelligent customer service — and what the opportunity cost of waiting looks like for you specifically.

0 of 12 answered 0 / 100 pts

Customer Contact Volume

How many customer enquiries does your business receive per week across all channels (email, phone, chat, WhatsApp)?

Select the most accurate answer · up to 10 points

Fewer than 10 — it's quiet2 pts

10–50 per week5 pts

50–200 per week8 pts

200+ per week — constantly10 pts

What percentage of those enquiries are the same questions repeated (e.g. order tracking, pricing, availability)?

Select the most accurate answer · up to 10 points

Less than 20% — most are unique2 pts

20–50% are repeatable6 pts

50–70% are the same questions9 pts

Over 70% — it's mostly repetitive10 pts

How quickly do you currently respond to customer enquiries on average?

Select the most accurate answer · up to 8 points

Under 1 hour — we're on it2 pts

1–4 hours average5 pts

4–24 hours — same day usually7 pts

24+ hours or we miss some entirely8 pts

Channels & Current Tech

Which customer contact channels does your business actively use right now?

Select the most accurate answer · up to 8 points

Only phone or email3 pts

Phone, email + website contact form6 pts

WhatsApp Business actively used8 pts

Multiple: WhatsApp + chat + social DMs8 pts

Do you currently have any chatbot, live chat, or AI-powered customer service tool on your website or WhatsApp?

Select the most accurate answer · up to 7 points

No — nothing automated in place7 pts

Basic chatbot — mostly broken or useless5 pts

Live chat tool (Tidio/Intercom) — human-dependent3 pts

AI chatbot already working well1 pt

What ecommerce or business platform do you use (if applicable)?

Select the most accurate answer · up to 7 points

Shopify — fully set up with orders & products7 pts

WooCommerce / Magento / other platform7 pts

Custom website / bespoke system5 pts

Service business — no ecommerce platform4 pts

Business Impact

How many hours per week does your team collectively spend handling customer communication (not including fulfilment)?

Select the most accurate answer · up to 10 points

Under 2 hours — minimal effort2 pts

2–5 hours per week5 pts

5–15 hours per week8 pts

15+ hours — it's a major time sink10 pts

Do customers ever contact you outside business hours, and what happens to those messages?

Select the most accurate answer · up to 8 points

Rarely happens — our hours match our customers2 pts

It happens, but we reply next day — no big issue5 pts

Yes and we lose sales / jobs because of it8 pts

We get after-hours messages constantly and can't keep up8 pts

Do you have documented FAQs, product info, or policy documents that an AI could be trained on?

Select the most accurate answer · up to 7 points

Nothing written down — it's all in our heads3 pts

Some basic info on our website5 pts

Yes — FAQs, product pages, policy docs7 pts

Full knowledge base / internal wiki7 pts

Growth & Commitment

Are you planning to grow your customer volume or transaction count in the next 12 months?

Select the most accurate answer · up to 8 points

No — maintaining current volume is the goal2 pts

Modest growth — 10–25%5 pts

Significant growth — 25–100%8 pts

Aggressive growth — we need to scale fast8 pts

What is your primary motivation for exploring AI customer service?

Select the most accurate answer · up to 9 points

Curious — just exploring what's possible4 pts

Save money — reduce support staffing costs7 pts

Solve a real pain — team is overwhelmed now9 pts

Scale without hiring — it's a strategic move9 pts

What budget range are you considering for AI customer service per month?

Select the most accurate answer · up to 8 points

Under £300/mo — very limited2 pts

£300–£750/mo5 pts

£750–£2,000/mo8 pts

£2,000+/mo — investment mindset8 pts

Your Score

0 of 12 answered

🤖 Audit 02

AI Employee Readiness

This audit evaluates how much of your team's daily work can be replaced or augmented by an AI employee — covering internal workflows, admin, operations, and repetitive knowledge work.

0 of 12 answered 0 / 100 pts

Workflow & Admin Volume

How many hours per week does your team spend on administrative tasks (data entry, scheduling, reporting, email management)?

Select the most accurate answer · up to 10 points

Under 5 hours — admin is minimal2 pts

5–15 hours per week6 pts

15–30 hours per week — significant9 pts

30+ hours — admin is eating our capacity10 pts

Which of the following tasks does your business do manually and repeatedly? (Pick the best match)

Select the most accurate answer · up to 10 points

Mostly unique tasks — nothing truly repetitive3 pts

Invoicing, scheduling, or basic reporting done manually6 pts

Multiple: data entry + emails + job allocation done manually9 pts

Everything above plus compliance, follow-ups, onboarding10 pts

Do you have Standard Operating Procedures (SOPs) or documented processes for how work gets done?

Select the most accurate answer · up to 8 points

No — everything is in people's heads2 pts

Some informal guides or checklists5 pts

Written SOPs exist but aren't always followed7 pts

Full documented processes / knowledge base in place8 pts

Team Capacity & Hiring Pressure

Are you currently hiring or planning to hire admin, coordination, or support staff in the next 6 months?

Select the most accurate answer · up to 9 points

No plans to hire — team is fine2 pts

Maybe — watching how things develop5 pts

Yes, but want to delay hiring as long as possible8 pts

Already struggling — we need capacity now9 pts

Has your business ever had work fall through the cracks due to capacity — missed follow-ups, overdue tasks, or dropped balls?

Select the most accurate answer · up to 9 points

Rarely — our processes are tight2 pts

Occasionally — a few things slip through5 pts

Regularly — it's costing us customers or revenue8 pts

It's a persistent problem — we know we're losing money9 pts

Which tools does your business actively use for operations? (Select closest match)

Select the most accurate answer · up to 7 points

Just email and spreadsheets3 pts

Basic CRM or project management (Trello, Notion, etc.)5 pts

CRM + accounting + comms tools (HubSpot, Xero, Slack)7 pts

Full stack: ERP, CRM, project tools all integrated7 pts

AI Employee Use Case Fit

Does your business send regular follow-up emails, reminders, or chase communications to leads or clients?

Select the most accurate answer · up to 8 points

No — rarely or never2 pts

Sometimes, but inconsistently5 pts

Yes — and we know we're leaving money on the table8 pts

Yes — it's a major part of our revenue process8 pts

Does your business generate and share reports, summaries, or updates internally (for owners, managers, or clients)?

Select the most accurate answer · up to 7 points

No formal reporting — all informal2 pts

Monthly reports done manually4 pts

Weekly reports — takes significant time to produce6 pts

Daily or client-facing dashboards / updates7 pts

Does your business involve onboarding new clients, customers, or staff regularly?

Select the most accurate answer · up to 7 points

Rarely — clients stay long term with little change2 pts

Monthly onboarding, takes 1–2 hours each time4 pts

Weekly — it's a regular time cost6 pts

Constant — high turnover of clients or staff7 pts

Automation Mindset

Have you ever used automation tools (Zapier, Make, n8n, etc.) to connect systems or automate workflows?

Select the most accurate answer · up to 8 points

Never — everything is done manually3 pts

Tried it but it broke or wasn't maintained5 pts

Have basic automations running (Zapier/Make)7 pts

Multiple automations — comfortable with the concept8 pts

What outcome matters most to you when thinking about an "AI employee"?

Select the most accurate answer · up to 8 points

Interesting concept — just want to learn more3 pts

Reduce cost — avoid hiring another person6 pts

Consistency — AI does the same job perfectly every time8 pts

Scale without growing headcount — strategic growth8 pts

What's your honest leadership attitude towards AI in your business operations?

Select the most accurate answer · up to 9 points

Cautious — worried about risk and disruption2 pts

Open-minded — willing to try the right thing5 pts

Proactive — actively looking for AI opportunities8 pts

Committed — AI is part of our growth strategy9 pts

Your Score

0 of 12 answered

🎬 Audit 03

AI Video Ads Readiness

This audit assesses how ready your business is to produce AI-generated video ads — covering your current ad activity, content assets, platforms, and creative ambition. Find out if AI video can cut your production costs while multiplying output.

0 of 12 answered 0 / 100 pts

Current Advertising Activity

Are you currently running paid advertising (Meta, TikTok, Google, YouTube)?

Select the most accurate answer · up to 10 points

No — not running any paid ads at all3 pts

Testing — small budget, inconsistent6 pts

Active — consistent spend, want better results9 pts

Scaling — ads are core to our growth10 pts

What is your current monthly paid ads spend (or intended spend if starting)?

Select the most accurate answer · up to 9 points

Under £500/mo3 pts

£500–£2,000/mo6 pts

£2,000–£10,000/mo9 pts

£10,000+/mo9 pts

What type of ad creative are you currently using (or planning to use)?

Select the most accurate answer · up to 8 points

Static images only — no video yet4 pts

Simple slideshow / Canva-style video6 pts

Professionally produced video — expensive and slow8 pts

UGC-style or self-recorded — want to scale production8 pts

Content Assets & Creative Output

How often do you currently produce new ad creatives (new videos or images for campaigns)?

Select the most accurate answer · up to 9 points

Rarely — same creatives for months3 pts

Monthly — slow refresh cycle5 pts

Weekly — trying to keep things fresh8 pts

Multiple per week — volume is key for testing9 pts

What existing creative assets does your business have to work with?

Select the most accurate answer · up to 8 points

Nothing ready — starting from scratch2 pts

Some product photos and a logo5 pts

Product photos, brand guidelines, some video clips7 pts

Full library: video, photos, copy, brand identity8 pts

What is your biggest frustration with video ad production right now?

Select the most accurate answer · up to 8 points

No real frustration — video isn't a focus yet4 pts

Cost — video production is too expensive7 pts

Speed — takes too long to produce and test8 pts

Volume — need more variants to test at scale8 pts

Platform & Targeting Strategy

Which platforms are most important to your business for advertising?

Select the most accurate answer · up to 9 points

Google Search / Display only4 pts

Facebook / Instagram — Meta ads7 pts

TikTok or YouTube — video-first platforms9 pts

Multi-platform — Meta + TikTok + YouTube9 pts

Do you currently A/B test different ad creatives to find what performs best?

Select the most accurate answer · up to 7 points

No — run one version and hope for the best3 pts

Sometimes — informal testing, not systematic5 pts

Yes — active testing but limited by production speed7 pts

Systematic testing — multiple variants always running7 pts

Does your product or service lend itself to visual demonstration (showing transformation, before/after, product in use)?

Select the most accurate answer · up to 8 points

No — it's mostly service-based and hard to show3 pts

Somewhat — we can show results or testimonials5 pts

Yes — great product visuals and stories to tell8 pts

Very visual — before/after, demos, lifestyle content8 pts

AI Creative Readiness

Are you open to AI-generated avatars, spokespeople, or AI voice-overs representing your brand in ads?

Select the most accurate answer · up to 7 points

No — brand authenticity is non-negotiable2 pts

Uncertain — would need to see examples first4 pts

Open to it for certain campaign types6 pts

Yes — results matter more than production method7 pts

How important is ad creative volume — being able to produce 10, 20, or 50 video variants quickly?

Select the most accurate answer · up to 8 points

Not important — quality over quantity2 pts

Somewhat — would like to test more but not a priority4 pts

Important — testing more variants could unlock performance7 pts

Critical — creative volume is the main bottleneck8 pts

What's the primary goal for using AI video ads in your business?

Select the most accurate answer · up to 8 points

Curiosity — exploring what's possible3 pts

Cut production costs — same output, less spend6 pts

Scale creative output — more tests, better ROAS8 pts

Dominate the feed — outproduce every competitor8 pts

Your Score

0 of 12 answered

Discover your AI readiness score.